Search engine optimization is a popular part rising in all aspects. Many websites are in need to do this because of the internet marketing is having a huge development. The recent rise in search engine optimization is also due to that millions of websites are being launched in order to match the current traffic that is driven into the website . The search engine optimization needs a lot of structuring and many level programming changes from the backend . The database driven websites will be useful for the current purpose and the meta tags must be concentrated on the future website and we need to understand the needs of search engine optimization . Then only we can get to a point where we can do a cost effective seo marketing to get some high level heights. we should not stuff the keywords in the content of he body . We should not place any words where ever we need, that should be very efficient and placed in the locations where the word is going to be applicable reasonably .